DRNK coffee + tea and Qwench juice bar vs Ellianos Coffee Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DRNK coffee + tea and Qwench juice bar vs Ellianos Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$253,000 - $516,000 | $340,000 - $575,000 |
| Franchise Fee |
$40,000 | $25,000 |
| Royalty Fee |
6% | 5% |
| Advertising Fee |
3% | - |
| Year Founded |
2013 | 2002 |
| Year Franchised |
2013 | 2003 |
| Term Of Agreement |
5 years | 5 years |
| Term Of Agreement |
5 years | 5 years |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
* Experience as a multi-unit food or retail operator with successful development experience in a metropolitan area
* Appropriate capitalization
* An ability to lead and successfully drive growth through company owned (?) and sub-franchised locations
* Creative and innovative thinking and a desire to be all-in passionate about the DRNK coffee + tea® brand
* A strong commitment to community
* A desire to be really great at this!
| - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | No/Yes |
| Start-up Costs |
No/Yes | No/Yes |
| Equipment |
No/Yes | No/Yes |
| Inventory |
No/Yes | No/Yes |
| Receivables |
No/Yes | No/Yes |
| Payroll |
No/Yes | No/Yes |
Training & Support |
| Training |
On-The-Job Training: 112 hours
Classroom Training: 8 hours
| - |
| Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
| You are provided with an Ellianos Operations Manual which has the tools you need to help run your store�"at your fingertips.
On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations.
Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity.
Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan.
Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations |
Absentee Ownership Allowed
| - |
Expansion Plans |
| US Expansion |
Yes | Yes |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About DRNK coffee + tea and Qwench juice bar
DRNK coffee + tea and Qwench juice bar was first opened in Los Angeles in October 2013. Since then, our units have created a popular spot for the millennials of Southern California. DRNK coffee + tea and Qwench juice bar has launched a franchise program to generate a chain of stores with motivated owner-operaters. The current Company-owned locations (and future openings) will act as the prototypes and training centers for new franchisees and will maintain a similar look and feel as the Company expands into new markets.
DRNK coffee + tea and Qwench juice bar will be franchising the Company’s operations in order to bring the expertly engineered coffee and tea menu to all parts of the United States. Through franchise development, DRNK coffee + tea and Qwench juice bar will give you the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with widely distributed Company-owned outlets.
The DRNK coffee + tea and Qwench juice bar system is well positioned and poised for growth with a proven track record and a highly experienced operations and management team. The business model is a traditional quick service beverage concept where customers can order from the diverse menu of hot and cold coffees and teas, many USDA-certified as organic and Fair Trade, imaginative DRNK beverages and the most popular beverages, and the most requested breakfast items and Panini sandwiches, wraps, and salads, all freshly made in the store.
The DRNK coffee + tea and Qwench juice bar business model is simple and structured efficiently to provide profitability and ease of operating management, which allows for efficiency of replication and implementation of a training program with new franchise partners that is both easy to follow, learn, and implement.
Seeking new franchise units throughout the U.S.,
Asia, Australia/New Zealand, Canada, Central America, Eastern
Europe, Middle East, Mexico, Philippines, South America and Western Europe
About Ellianos Coffee Company
The Ellianos story began when experienced entrepreneurs and
coffee-lovers, Scott and Pam Stewart, returned to their home in Lake
City, Florida from a visit to the Pacific Northwest. While there, the
Stewarts took notice of the booming drive-thru specialty coffee shop
industry. Having a love for coffee and always looking to seize the right
opportunity, the Stewarts began planning for Lake City’s first
double-sided drive-thru specialty coffee shop. Driven by a mission to
serve the highest quality specialty coffee beverages in a way that would
meet the demands of busy Americans, family-owned Ellianos Coffee
Company was founded in 2002.
People took to the concept almost immediately and the Stewarts
decided to franchise the Ellianos concept and brand. Being a franchisee
himself in the pizza industry, Mr. Stewart knew what it would take to
start a franchise, and determined that his company would value
franchisees as though they were part of the family. Today, the Ellianos franchise is readily available in about 35 of the states.
With a lot of hard work, attention to detail, and help from others, Ellianos Coffee Company has become a dominant brand in the Southeast
United States. Even in the early stages, Ellianos achieved brand
awareness in its market and thousands of loyal customers. We stand today
by the same motto we did back then: to serve ITALIAN QUALITY AT
AMERICA’S PACE®.
Do you want to own your own business in one of the most exciting and fast paced industries in the United States? Ellianos Coffee Company and the specialty coffee industry are growing. We now have exciting specialty coffee franchise opportunities in the Southeastern United States, with primary growth targeted in Florida, Georgia, Alabama, Mississippi, South Carolina & North Carolina.
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