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Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Hero Certified Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $672,000 - $1,835,000 | $60,000 - $80,000 |
Franchise Fee | $25,000 - $40,000 | $25,000 |
Royalty Fee | 5.5% | - |
Advertising Fee | - | - |
Year Founded | 1934 | 2003 |
Year Franchised | 1945 | 2003 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | - |
Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
When you buy a franchise, you take a leap of faith. You know that success depends on sacrifice, dedication and hard work, but you also know that it can be an exciting journey with many rewards.
You’ve considered HERO because our brand reputation is solid, our sustainable food is excellent, and our training and support exceptional.
We have remained focused to our commitment to our customers to
make every visit to Hero Burgers a special one. Every time they think of
having a freshly prepared, made to order, a better for you burger….
their first choice will be Hero Certified Burgers.
We’ve come a long way since we launched our first restaurant in 2003, with 50 locations now in operation in Ontario, Manhattan New York, and Montreal.
But success never sleeps.
Join the HERO family and be our partner on the next leg of the journey.
Our goal is to deliver the best tasting food and the highest quality service in a clean environment for a fair price. Our commitment to quality ensures that all our burgers are from natural free-range beef and hormone-free and antibiotic-free, cooked medium-well.