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Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Cafe Yumm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $672,000 - $1,835,000 | $716,500 - $999,200 |
Franchise Fee | $25,000 - $40,000 | $40,000 |
Royalty Fee | 5.5% | 6% |
Advertising Fee | - | up to 3% |
Year Founded | 1934 | 1997 |
Year Franchised | 1945 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | We truly believe in balancing business and life so that each is more Soul satisfying… Deeply nourishing®. We’re passionate about serving beautiful, nourishing food (over 50% of which is Certified Organic), in warm, inviting restaurants that are built largely of recycled and environmentally friendly materials. Yet, our unit economics compare well with larger, better-established brands. We’re serious about business, but we’re also serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/- |
Start-up Costs | No/No | No/- |
Equipment | No/No | No/- |
Inventory | No/No | No/- |
Receivables | No/No | No/- |
Payroll | No/No | No/- |
Training & Support |
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Training | - | We provide you with two weeks of in-depth classroom training at our headquarters, followed by a lengthy hands-on training period in one or more of our restaurants. Our Opening Team will also be with you for one week before your restaurant opens, and for one week after you’ve opened. We’re there to train your staff and make sure the quality standards are maintained and your first guests instantly become loyal ones. |
Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | We provide detailed operations manuals and job briefs loaded with techniques, procedures, recommendations, and guidelines. In addition, our Management Team has an open-door policy, and even give franchisees their cell phone numbers, should any operational questions/issues come up. |
Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.