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Updated RecentlySteak n Shake vs Choo Choo Johnny's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Choo Choo Johnny's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $672,000 - $1,835,000 | $313,850 - $441,500 |
| Franchise Fee | $25,000 - $40,000 | N/A |
| Royalty Fee | 5.5% | - |
| Advertising Fee | - | - |
| Year Founded | 1934 | 2002 |
| Year Franchised | 1945 | 2005 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Comprehensive Training - You'll be trained in all aspects of our business operations and procedures, including our superb food preparation techniques. You'll learn our highly effective administrative, office, sales, computer software, and marketing procedures. You'll also receive excellent on-the-job training at our flagship restaurant, as well as training at your own restaurant, prior to, during, and after your Choo Choo Johnny's grand opening. |
| Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | Operational Support - Our services include guidance in unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, marketing support, and administrative procedures. We will provide you with a comprehensive Operations Manual that contains detailed information to be used for ready reference in running virtually every aspect of your business. |
| Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Steak n Shake
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
About Choo Choo Johnny's
ALL ABOARD! To Choo Choo Johnny's Eatery, a family-oriented restaurant with a train theme that is popular among children and adults: model trains! Both kids and adults are amused as a train chugs along the restaurant walls; An interactive train display entertains both the young and old at heart; Guests seated along the counter track will have special food delivery via model train. A variety of train, country, and children's music play in the background enhancing the railroad dining experience.