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Updated RecentlySteak n Shake vs Johnnie's Dog House Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Johnnie's Dog House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $672,000 - $1,835,000 | $82,600 - $355,750 |
| Franchise Fee | $25,000 - $40,000 | $25,000 |
| Royalty Fee | 5.5% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1934 | - |
| Year Franchised | 1945 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our initial training program will consist of approximately 10 days of training over a 2 week period and could take place at our corporate headquarters and/or any existing Johnnie's Dog House restaurant. The training includes: * Vision and Values * Operations Manual * Franchisee's Responsibilities * POS System * Training for Product/Service Presentation * Marketing & Promotion Planning * Catering & Special Events Strategy * Hiring Your Staff and Personnel Practices & Policy * Job & Staff Training * Receiving & Storing Products * Health, Sanitation & Licensing Requirements |
| Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | You will have ongoing access to our expertise and materials in the areas of: * Business development and administration * Site selection and store leasing * Construction * Purchasing * Training * Store operations * Quality control * Advertising and promotions * Marketing * Research and development |
| Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Steak n Shake
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
About Johnnie's Dog House
Fast Casual Restaurant:
1,000 to 2,000 sq. ft., offers a welcoming entrance, nostalgic decor, and unique historical photographs from different generations which decorate the dining area. This business format offers multiple channels of revenue for our franchisees: Dine-in and Carry-Out, Catering, and Special Events. Airport and Mall Venue
100 to 300 sq. ft., is supported by our Fully Self-Contained Kiosk Solution. It is fashioned to look so that it will never be forgotten, offers a wide variety of menu selections, capable of satisfying large crowds, certified for indoor use, and is built with a ruggedness and utility. Our Home Improvement Venue
8 ft. by 12ft. Kiosk or Trailer, is designed and manufacturered using the highest NSF and UL standards to ensure reliability and approval by health departments and county ordinances nationwide, provides distribution from the Johnnie's Dog House food, beverage, paper and branding suppliers to each location, and offers a 3rd party equipment leasing option of the complete solution.
Our Catering and Event Solution
The perfect addition to every sporting event, festival, fair, or party in your community. Your customers will love the hot off-the-grill foods and its style and design will certainly be a crowd pleaser.