Head Over Heels vs Baby Power/Forever Kids Franchise Comparison

Based in Birmingham, Alabama, Head Over Heels began in 1979 and started franchising in 1993 and is independently owned and operated by Craig and Ann Williams. They are highly respected in the gymnastics community for their dedication and expertise in the sport as well as working with children of all ages and abilities; together they have attracted and trained a first-class staff who is admired and loved by all. We continue to grow each year by adding new, cutting edge programs to our curriculum that children, parents and staff love. We are committed to providing the best in children’s gymnastics and related activities, health and fitness in addition to providing opportunities for personal growth and development.

BabyPower/Forever Kids is today's most progressive and developmentally appropriate exercise and musical parent/child play program. BabyPower has operated successfully in Company owned centers throughout the Northeastern US since 1973. The program has been designed to build confidence and promote child development, communication and parent/child bonding. BabyPower introduces children to new playmates and their most valuable playmates of all: THEIR PARENTS! That is because all BabyPower classes are parent-child interactive. So, when student achieves a breakthrough in sensory awareness, balance or language skills, the parent will actually see it happen! The BabyPower Program is a 10-week, hour long pre-nursery school play program for children and their parents. The course is a systematically designed and consistently adhered to program customized for promoting child development, parent/child communications, play and bonding. Parents participate equally with their children during each one hour session. BabyPower graduates are more prepared to enter daycare and school programs than other children. Our graduates learn to follow direction as they develop a more outgoing personality. Graduates are more adjusted toward interacting with others, thus paving the way for the development of life long friendships and excellent learning behavioral skills.The Forever Kids Programs at Baby Power were designed to develop the second phase in a child's development. Through arts and crafts, cooking, theme classes, gym play and science experiments, fine motor skills, hand-eye coordination, and self expression are culitvated while using creativity to have FUN.

 

 

    Target market (Baby Power programs) not commonly targeted by other child-focused businesses (6 mos - 3 years old) (Forever Kids programs 3 years to six years)
    Lifestyle business - flexible class schedule
    Uncommon support from founder as new franchise is ramping up Evolving programs for children - multi-faceted programs challenging the emotional, intellectual and physical aspects of children; programs evolve as child grows
    Parent-child enrichment programs - parents involved in child’s experience
    Flexible hands-on or hands-off managerial approach
    Six revenue streams: Baby Power Programs,( 6 mo - 3 years) Forever Kids Programs (3 years - 6 years) Birthday Parties, Open Gym, Two Hour Drop Off Programs 3-6 years, Preschool enrichment program, and Products (music, toys and coloring books)