El Taco Tote Real Mexican Grill vs Chipotle Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Taco Tote Real Mexican Grill vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	El Taco Tote Real Mexican Grill Franchise	Chipotle Mexican Grill Franchise
Investment	$550,000	N/A
Franchise Fee	$30,000	N/A
Royalty Fee	5%	-
Advertising Fee	-	-
Year Founded	1988	1993
Year Franchised	2003	-
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	-	-
Business Experience Requirements
	El Taco Tote Real Mexican Grill Franchise	Chipotle Mexican Grill Franchise
Experience	-	-
Financing Options
	El Taco Tote Real Mexican Grill Franchise	Chipotle Mexican Grill Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/-
Start-up Costs	No/No	-/-
Equipment	No/No	-/-
Inventory	No/No	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	El Taco Tote Real Mexican Grill Franchise	Chipotle Mexican Grill Franchise
Training	-	-
Support	Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising	-
Operations	-	-
Expansion Plans
	El Taco Tote Real Mexican Grill Franchise	Chipotle Mexican Grill Franchise
US Expansion	Yes	-
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About El Taco Tote Real Mexican Grill

In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories decided to start a very authentic and new concept of tacos.

About Chipotle Mexican Grill

We have been informed by Chipotle that they are Currently Not Seeking Franchisees

Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.