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Updated RecentlyEl Taco Tote Real Mexican Grill vs Rusty Taco Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of El Taco Tote Real Mexican Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $550,000 | $529,817 - $796,325 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 6% - 4% |
| Advertising Fee | - | 1%local |
| Year Founded | 1988 | 2010 |
| Year Franchised | 2003 | 2011 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
| Support | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
| Marketing | Co-op advertising | - |
| Operations | - | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About El Taco Tote Real Mexican Grill
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.
El Taco Tote’s popularity grew, taking it into
multiple cities in Mexico and the United States.
Today, Tacotote consists of over 20 locations in 11 cities, with more to come.
About Rusty Taco
Rusty Taco is a very straightforward idea.
◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
◦Menu board concepts offer low labor costs and good food value.
◦Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
Available Markets
Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.
The total investment necessary to develop a Rusty Taco® Restaurant
ranges from $529,817 to $796,325. This includes $25,000 that must be
paid to the franchisor or affiliate.
The total investment necessary to begin operation under a Development Agreement
is $52,000 to $145,500.
This includes $50,000 to $137,500 that must be paid
to the franchisor or affiliate.