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Below is an in-depth analysis and side-by-side comparison of Signarama vs Sign City including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $106,513 - $308,520 | N/A |
Franchise Fee | $49,500 | N/A |
Royalty Fee | 2%-6% | - |
Advertising Fee | 1% | - |
Year Founded | 1986 | 2002 |
Year Franchised | 1987 | 2002 |
Term Of Agreement | 35 years | - |
Term Of Agreement | 35 years | - |
Renewal Fee | $1.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | No prior experience needed. The SIGNARAMA training system is one of the most extensive training programs in the franchising industry and backed by 25 years of experience in signs, graphics, and banners. You will be a trained expert in sign-making and business operations and business promotion. Your comprehensive SIGNARAMA training program includes the following: *A 2-week introductory training program at SIGNARAMA University located at corporate headquarters in West Palm Beach, FL. Your travel and lodging expenses are included. You will learn all aspects of your sign business, marketing your products, advertising, scheduling and workflow, bookkeeping, pricing orders, and providing great customer service. You will also learn the practice of making signs, product knowledge, hiring and training your staff. *A 1-week on-the-job (OJT) training session at an established SIGNARAMA store to apply your classroom training and gain hands-on experience. *Additional 2 weeks of training in your store with one of our experienced operations advisors. They are there with you side by side with you during the store setup as well as to implement your marketing plan and grand opening. | Corporate Training Two Weeks Training at Corporate Headquarters Covering: *Administrative Duties *Sales and Marketing *Employee Management *Sign City's Leadership Skills *The "Service Mindset" *Understanding the Services Offered *Finding the Right Location *How to use the Equipment Revenue Opportunities Field Training: *One Week Training at Your Location Covering: *Building your Clientele *Sales and Marketing *New Business Development *Assistance with Management *"Kick Off" |
Support | The business landscape is constantly changing. We firmly believe that ongoing support from the franchise is necessary to stay competitive and educated in the industry. We offer ongoing training sessions and regional meetings, franchise owner conventions, and Signarama-specific ongoing online educational opportunities to ensure that our franchisees always have access to a wealth of new information. In addition, franchisees will have access to the following support: - Regional support staff - A highly-effective mentor program - Special achievement recognition - Technical assistance and a toll-free 800 number - Discounts through mass purchasing power - Strategic alliances with vendors and suppliers Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | At Sign City we understand the importance of quality training and unwavering support. As a Sign City franchisee you make this business successful. If you don't succeed, we don't succeed. That is why we have developed our extensive traning and support programs. We are dedicated to our team. You can count on Sign City. We are always here for you, including: *Field Support *Phone Training and Ongoing Support *Webinars *24/7 Service to Franchisees *Dedication to the "Team" |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 4
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Better by design The Sign City franchise is designed for today's professional who is interested in joining the bustling and growing signage and printing industry. Lean, profitable, rapid growth and reasonable amounts of completion combine to make this industry one of the best opportunities for growth in the marketplace today. Benefit from almost thirty years of experience and a lifetime of work in the printing and signage business behind you as you launch your business operation. Sign City is different from other sign and printing operations in that we focus on new technology, innovative marketing processes and a modernized approach to the business that completely breaks the mold for the industry. Signage and printing is a clean and consistent business. It is an industry that requires professional, accountable business service and a consultative approach to helping clients manage their brand and print advertising programs. You are uniquely positioned with Sign City as both a service provider and a business consultant. You have the opportunity to build your own business while helping others build their business and clientele. Build a future for yourself and your family with the support and guidance of industry professionals so you never feel like you are in business by yourself but rather with a team who is behind you every step of the way. Ready to be your own boss? Buying a Sign City franchise eliminates the work of developing a business from the ground up. We've already done that! With a proven system in place you can take advantage of ongoing training and support, marketing and brand awareness, and an easier time obtaining financing which all will lead to a higher likelihood of success.