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Below is an in-depth analysis and side-by-side comparison of Dogtopia vs Dogs Love Running! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $668,298 - $1,444,264 | $15,500 - $46,200 |
Franchise Fee | $49,500 | $12,000 |
Royalty Fee | 7% | 5% |
Advertising Fee | 2% | 0 |
Year Founded | 2002 | 2008 |
Year Franchised | 2005 | 2010 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | 50% of the then-current franchise fee |
Business Experience Requirements |
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Experience | Some general business and marketing/sales experience will be beneficial to you, but is not mandatory. Other Experience: We are looking for people who truly love animals. We prefer people who understand and appreciate the benefits of living a healthy lifestyle and why exercise is a fundamental part of a balanced life for both humans and pets. Experience running for pleasure/fun (or even competitively) is helpful, but not mandatory | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 200 hours Classroom Training: 80 hours In store Training: 80 Hours Additional Training: 1 week support at grand opening | Approximately 3 days of in-person classroom and in-the-field instruction. You may bring an additional person to the entire training program. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | After the initial training, you'll receive continual help and guidance in operating and growing your business. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Our marketing program is simple and effective: we build relationships in person and online. There are very few costs for "traditional" advertising. Instead, you'll jump on board our state-of-the-art website to gather most of your leads and new customers. Plus, in addition to the support we provide you directly, we have a marketing partner with a huge library of information, videos, pre-recorded webinars, and data that you'll have full access to whenever you want to learn more about modern marketing strategies and tactics. |
Operations | Many franchisees own more than one unit Number of employees needed to run franchised unit: 10-15 Absentee ownership of franchise is IS allowed. | Franchise is home-based and designed to be a full-time job *Number of employees needed to run franchised unit: 1 (yourself or an appointed manager) *This business is designed for you to delegate your pet visits to team members (which allows you to grow faster in less time), but you can also make some/all of the pet visits yourself *Absentee ownership is allowed with our prior approval |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | - |
International Expansion | Yes | - |
Dogs Love Running!
We've
got pets of our own and Dogs Love Running! know how important they are. And, to us,
it's a really big deal to put our pets in the hands' of others. It's
probably a big deal to you, too. That's why we want you to get to know,
like, and trust us. And although it just naturally takes time to
get to fully trust someone, perhaps the facts that Dogs Love Running! has tons and
tons of raving fans and a "Small Business of the Year" award will help
us earn your faith that you can put your trust in us. You should join Dogs Love Running!'s happy little "tribe" of people. You'll be glad you did. And so will your pet.
On top of all that, you should know that we started this company with the mission to Make Pets Happy and to make a difference by helping pets live longer and behave better. If you like the sound of that, then you're probably a lot like us in
what we value and how we conduct ourselves and our business.