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Below is an in-depth analysis and side-by-side comparison of Dogtopia vs FlipFlop Dogs including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $668,298 - $1,444,264 | $50,000 - $120,000 |
Franchise Fee | $49,500 | $37,500 |
Royalty Fee | 7% | - |
Advertising Fee | 2% | - |
Year Founded | 2002 | - |
Year Franchised | 2005 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | You must be a dog lover � that goes without saying � but we are also looking for enthusiastic communicators with the ambition to grow a successful business. Successful FlipFlop Dogs franchise owners share the following characteristics: *Assertive self-starters with a strong desire to succeed *The drive to start a business and the endurance to see it through *The ability to connect and to communicate well with customers *Excellent time management skills *Willing and able to follow a process |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 200 hours Classroom Training: 80 hours In store Training: 80 Hours Additional Training: 1 week support at grand opening | After the franchise agreement has been signed, you will have the benefit of our initial training program. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Our state-of-the-art Customer Call Center answers your phone calls, schedules appointments and responds to email inquiries. Our expert trained staff can confidently answer your customers' questions. This support gives you the freedom to operate your business knowing that your customer inquiries are answered quickly and accurately, creating an exceptional first impression. Our support is not limited to the launching of your business. We have a franchise development template designed to assist you for the life of your business that is supported by a dedicated executive team with over 66 years of combined experience in the pet industry. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We have developed a complete marketing kit, with tested and proven marketing material for you to build and sustain your business. |
Operations | Many franchisees own more than one unit Number of employees needed to run franchised unit: 10-15 Absentee ownership of franchise is IS allowed. | FlipFlop Dogs is designed to be home-based, reducing your overhead by not requiring a commercial storefront. Access to our customized Customer Relationship Management system is available anytime, anywhere using your tablet or smartphone. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | Yes | - |
International Expansion | Yes | - |
"There are now more households with dogs (43 million) than children." The American Pet Products Association's 2013-2014 National Pet Owners Survey reveals: 68% of U.S. households own a pet, equaling to 82.5 million households. 56.7 million households own a dog. Largest number of households in the pet category, with the next closest being over 11 million less. 83.5 million is the total number of dogs owned in the U.S. Total U.S. pet industry expenditures have continued to grow since 1994 and are expected to reach $55.53 billion in 2013. 47% of owners consider their pets full-fledged family members. Basic dog boarding/kenneling annual expenses are $327, on average $4.54 billion is expected to be spent on pet grooming/boarding this year, up $380 million from last year The pet care industry continues to grow due to Americans' love for their dogs, and always demanding top care for their loved one. Pet franchising, specifically, is strengthening and developing as more consumers are choosing to have a pet in their household. Consumers choose to spend more on their furry best friends and the trend is only continuing to mature.
Why Dogs are Great to Go In Business With Dogs help reduce stress. Petting and walking a dog helps to offer instant relaxation, and lowers your blood pressure. During a stressful situation, dog owners are less likely to react in a negative way than those who do not own a pet. Dogs relieve depression. Giving pet owners companionship and decreasing loneliness provides more meaning for life for those going through a tough time. Dogs add joy to the whole family. Providing ownership and care giving responsibilities to the children, and on-going exercise and healing for adults. Who couldn't be happy coming home to a dog wagging their tail? Franchising Benefits We find that being your own boss, while being backed by the FlipFlop Dogs management team, makes focusing on your job as a franchisee easier than ever. We provide you with the guidance that is necessary, but allow you the freedom to be creative in many ways. Similar to running your own company, but with less risk and little time spent on launching the brand . We don't expect you to know everything about running your own business, which is why you will always have our support and ongoing training to help you along the way. The FlipFlop Dogs opportunity is not for everyone. If you believe you have the skills and drive, we'd love to speak with you more about becoming a FlipFlop Dogs franchisee.