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Below is an in-depth analysis and side-by-side comparison of Cheeburger Cheeburger vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $322,500 - $603,000 | $403,750 - $639,100 |
Franchise Fee | $24,500 - $35,000 | $40,000 |
Royalty Fee | 4.5% | 6% |
Advertising Fee | - | 3% |
Year Founded | 1986 | 2007 |
Year Franchised | 1989 | 2007 |
Term Of Agreement | - | 10 years+5+5 |
Term Of Agreement | - | 10 years+5+5 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Available at headquarters: 2 weeks. |
Support | - | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
Marketing | - | Co-op advertising, Ad slicks, National media, Regional advertising |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Cheeburger Cheeburger is a diner-style burger restaurant chain that started on Sanibel Island, FL in 1986. The restaurant chain specializes in big, juicy cheeseburgers, french fries, onion rings, and handmade milkshakes. From the very first day, the concept of a family fun theme, serving the world's best and biggest burgers, fries, rings and shakes, was an instant hit. Today, there is simply no doubt about it. The right combination, so elusive in the restaurant business, has led to a real success story.Cheeburger Cheeburger is on the verge of an aggressive national expansion, because our customers are demanding it. Vacationers and travelers who experience our restaurants on Sanibel Island, in Huntsville, Alabama, Chattanooga, Tennessee and other cities, are asking us to open in towns across America. The number of our restaurants has grown substantially.