Tim Hortons vs Sertinos Coffee Shops Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs Sertinos Coffee Shops including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Tim Hortons Franchise
Sertinos Coffee Shops Franchise
Investment $135,300 - $2,068,500$208,950 - $288,625
Franchise Fee $35,000$35,000
Royalty Fee 4.5%6%
Advertising Fee 4% of Gross Sales1%
Year Founded 1964-
Year Franchised 1965-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Tim Hortons Franchise
Sertinos Coffee Shops Franchise
Experience

*An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons.

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Financing Options
 
Tim Hortons Franchise
Sertinos Coffee Shops Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Tim Hortons Franchise
Sertinos Coffee Shops Franchise
Training New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks)Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years.
Support * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business-
Marketing Ad slicks, Regional advertising-
Operations 58% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 25 - 30

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Tim Hortons Franchise
Sertinos Coffee Shops Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Tim Hortons

Tim Hortons is one of North America's largest developers and franchisors of quick service restaurants and one of the largest publically traded restaurant chains in North America based on market capitalization. Founded in 1964 in Hamilton, Ontario, Canada, Tim Hortons is one of the fastest growing coffee and bakery franchises in America and an industry leader in same stores sales with more than 4,000 restaurants worldwide (as of April 1, 2013). Today, our U.S. restaurants are primarily located in New York, Michigan, Ohio, Indiana, Pennsylvania, West Virginia and Maine. We have plans to grow our franchise opportunities throughout the U.S. in the coming years. We are far beyond coffee and donuts.Tim Hortons Cafe & Bake Shops is proud to serve "Always Fresh Premium Coffee," the coffee that has made us famous, as well as our always fresh baked goods, home-style soups, fresh sandwiches and wraps, hot breakfast sandwiches and specialty teas. We offer a variety of menu items that entice guests to visit our restaurants during all day parts including breakfast, lunch, dinner and the fastest growing category is the QSR category, late night snacking. From full-service restaurant franchises, to custom-built kiosks and a wide range of non-traditional venues, we build our restaurants to fit anywhere while maintaining the exceptional quality, freshness, convenience customers expect. Tim Hortons Cafe & Bake Shops have become a daily ritual in the lives of our guests through the quality and value of our products. This brand loyalty has been earned in partnership with franchisees, which we call our restaurant owners, by delivering superior products and services to our guests and communities through leadership, innovation and partnerships.

The total investment necessary to begin operation of a Tim Hortons franchise under a Franchise Agreement (excluding real property) ranges from $298,650 to $1,394,000 for a Non-Standard Shop/Kiosk, and from $1,009,000 to $2,068,500 for a Standard Shop. This includes $103,100 to $496,400 for a Non-Standard Shop/Kiosk and $389,600 to $511,400 for a Standard Shop that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Co-Branded Restaurant franchise under a Franchise Agreement (excluding real property) ranges from $695,500 to $1,837,400 for a newly-built Co-Branded Restaurant and from $135,300 to $219,600 for a Tim Hortons restaurant that is renovated to become a Co-Branded Restaurant. This includes $466,000 to $686,500 for a newly-built Co-Branded Restaurant and $5,500 to $177,600 for a Tim Hortons restaurant that is renovated to become a Co-Branded Restaurant that must be paid to the franchisor or an affiliate.
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Tim Hortons is the # 1 Canadian franchise for 2020.


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About Sertinos Coffee Shops

Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.