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Below is an in-depth analysis and side-by-side comparison of Tim Hortons vs The Coffee Club including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $135,300 - $2,068,500 | $450,000 - And Up |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 4.5% | 6% |
Advertising Fee | 4% of Gross Sales | 3% |
Year Founded | 1964 | 1989 |
Year Franchised | 1965 | 1994 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *An entrepreneurial drive and ability to build a high performing team. *Prior management experience. Experience in food service and/or restaurant operations is a plus. *A lifestyle that allows for the time commitment required to launch and build a franchise restaurant. *Net worth of $500,000 and liquidity in the amount of $300,000 (The full investment from a Tim Hortons could be over $1,600,000) *A personal passion and commitment to the development of the Tim Hortons brand. *Ability to exemplify and execute the Tim Hortons principles and standards of operation on a daily basis. *Understand the importance of being a community partner that is proud to represent Tim Hortons. | Good ethics in business and positive business acumen are the only tools required for what The Coffee Club believes to be a recipe for success; that, and a commitment to excellence, a thirst for knowledge and a passion for people. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | New franchisees undergo an intensive seven week training program at the Tim Hortons University, located next to the Oakville, Ontario, head office. The facility includes classrooms and a fully operational Restaurant, providing trainees with intensive hands-on experience in the preparation of all Tim Hortons products. Strong emphasis is placed on food handling and hygiene procedures, Team Member relations, equipment maintenance and in-Restaurant security systems. * Seven (7) week training program in the Oakville, Ontario, at Tim Hortons University * A Restaurant opening crew/Manager of Operations Standards (MOS) to assist the opening of the Tim Hortons Restaurant (for a maximum period of two weeks) | - |
Support | * The use of all Tim Hortons Manuals * Support from head office personnel who have vast knowledge in the food service business | The six building blocks of Mission, People, Marketing, Operations, Property and Financial Management are all supported by manuals, training and support departments to tap into, to ensure our daily operation is supported and provided with the tools to succeed. |
Marketing | Ad slicks, Regional advertising | - |
Operations |
58% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 - 30
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The Coffee Club 'Cafe Bar Restaurant' These licensed restaurants specialise in offering customers what they want on request. There's waiter service - attentive yet unobtrusive - and a wide choice of breakfast, lunch and dinner meals available morning, noon or night. This style of The Coffee Club requires a commitment to restaurant-style customer service, longer opening hours and a dedication to providing additional options to the standard menu. We call these 'Chef's Choices'. Requires an initial capital investment of more than $500,000The Coffee Club 'Club' offers a range of light meals, gourmet sandwiches, coffees, beverages, cakes and counter service. At the centre is our dedication to serving excellent coffee. Clubs typically exist on strip locations or within a shopping centre or high-pedestrian areas. You will find that The Coffee Club system boasts more 'Clubs' than any other style of store available. Requires an initial capital investment of approximately $500,000 Generally the smallest option in The Coffee Club portfolio, Kiosk's are predominately seen in shopping centres with a focus on light meals, gourmet sandwiches, coffee, beverages, cakes and counter service. A kiosk location requires an initial capital investment of approximately $450,000