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Below is an in-depth analysis and side-by-side comparison of Massage Envy vs Massage Addict including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $567,850 - $840,000 | $100,000 - And Up |
Franchise Fee | $45,000 | $39,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 2001 | 2008 |
Year Franchised | 2003 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | To ensure Massage Envy Spa franchisees can maximize their potential as massage therapy business owners, the company's comprehensive training and marketing is focused on building and sustaining a profitable business and strong brand identity. Franchisees benefit from a robust support system that includes everything from field training to massage therapist recruitment support. On-The-Job Training: 40+ hours Classroom Training: 32.5 hours Additional Training: As requested | *Franchisee training for up to 3 people *"Hands-on" training at an active location *On-site training at your facility (first week) *Use of confidential training and reference manuals *Formal instruction for all administrative, operational and sales/marketing procedures |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Site selection analysis *Design and layout guidelines for your clinic *Advertising and marketing plan and materials for your grand opening *Training material for staff members *Procedural enhancements and updates *Consultation with head office staff and regional developers *Scheduled visits from head office support representatives *New products and services development *Ongoing training, meetings and workshops |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | *Use of the Massage Addict name & logo *Use of our web based software and website *Access to confidential systems, processes and procedures *Use of confidential operations manual *Use of our radio, television and marketing materials *Negotiated pricing on equipment and supplies |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | No | - |
From its inception, the Massage Envy concept was designed to be a great business to own.
As a Massage Envy franchise owner, you'll enjoy a number of advantages, including:
-A Truly Unique Approach to Massage
-Innovative Facility Design
-Aggressive Marketing Programs
-Multiple Revenue Opportunities