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Below is an in-depth analysis and side-by-side comparison of Compagnia del Mobile vs Norwalk Furniture & Design including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $60,000 - $130,000 | $495,000 |
Franchise Fee | $5,000 | $35,000 |
Royalty Fee | 2% | 0 |
Advertising Fee | - | - |
Year Founded | 1939 | 1902 |
Year Franchised | 1960 | 1987 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | Yes/No | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | Administrative & service management |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad slicks, Regional advertising |
Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Compagnia del Mobile specializes in offering the general public, trade professionals, residential and commercial developers, distributors, independent dealers, and franchisees a full line of italian designer home furnishings including dining rooms and bedrooms, kitchen and bathroom cabinets, designer doors, custom-made closets, and living rooms. We are the exclusive manufacturer and distributor for the family of products of FEG, and Salvarani. Our several departments -wholesale, retail and residential construcion- work together to bring these italian designed masterpieces into the market. Since its inception, Salvarani has made its name not only with it fine products but also creating a cycling championship team, sponsoring events such as the Beatle's first concert in Italy in 1965, and being present at the famous Museum of Modern Art (MOMA) in New York with its awarded Long Line Model. Today, the Salvarani manufacturing plant is housed in a 1,300,000 sq. ft. facility in Giussano, near Milan. Italy's first kitchen cabinet maker updated and rebuilt its factory to include the latest technology and at the same time preserving the italian tradition of fine craftmanship. Gruppo Feg adopted an industrial dimension by specializing in the design and creation of large scale furniture and the production of veneers. In the early 1990s. Feg started expanding its range to all types of home furniture in collaboration with famous designers, including modular systems for the living area, custom-made closets, beds and soft furnishings.
For more than 100 years, we've helped furniture shoppers create something unique. Since 1987, we've done the same for our franchisees. Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in an intimate, service-oriented retail environment. That means a low-inventory investment for you and an extraordinary selection for your customers. It's this one-of-a-kind furniture store concept that makes our nearly 80 Norwalk Furniture Idea stores a growing success and the right concept, at the right time. Why Norwalk Now? Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world. More time at home results in more spending to decorate those homes. And today's sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.