Grease Monkey and Grease Monkey Shine vs ATL Motor Mate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs ATL Motor Mate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Grease Monkey and Grease Monkey Shine Franchise
ATL Motor Mate Franchise
Investment $55,000 - $761,135$125,000
Franchise Fee $35,000$32,000
Royalty Fee 5%-
Advertising Fee 0.5%-
Year Founded 19781985
Year Franchised 19791986
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee $5K-


Business Experience Requirements
 
Grease Monkey and Grease Monkey Shine Franchise
ATL Motor Mate Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Grease Monkey and Grease Monkey Shine Franchise
    ATL Motor Mate Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/Yes
    Start-up Costs No/YesYes/Yes
    Equipment No/YesYes/Yes
    Inventory No/YesYes/Yes
    Receivables No/NoYes/Yes
    Payroll No/NoYes/Yes

    Training & Support
     
    Grease Monkey and Grease Monkey Shine Franchise
    ATL Motor Mate Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app -
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Grease Monkey and Grease Monkey Shine Franchise
    ATL Motor Mate Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Grease Monkey and Grease Monkey Shine

    Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent franchisor of automotive oil change centers serving more than 2 million customers each year with 75% of them being return customers. Our "less hassle, more hustle!" customer experience is part of every signature Grease Monkey® service.

    Headquartered in Denver Colorado, the Grease Monkey® brand currently has more than 300 centers operating in the United States, Latin America, and China.
    GMI is not owned by a major oil company. Being independent means GMI's focus remains on helping customers properly maintain their car or truck, instead of selling a particular brand of oil. Since 1998, the company has offered a Monkey Shine program--a car wash adjacent to and in conjunction with the Grease Monkey Center.

    The estimated total investment necessary to begin operation of a Grease Monkey franchise ranges from $156,695 to $347,850, including between $5,000 and $50,000 which must be paid to the franchisor or its affiliates.
    If you elect to include a Monkey Shine Facility providing car wash services in conjunction with the Grease Monkey Center, the total investment increases between $151,650 and $761,135 depending on the configuration and size of your Monkey Shine Facility, none of which added costs is paid to the franchisor or its affiliates. Grease Monkey franchisees have the option to choose to operate a Monkey Shine Facility.
    Grease Monkey area developers acquire the right to develop multiple franchises, with a minimum of three Grease Monkey Centers in a designated development area. The total investment necessary to begin operation as an area developer to open three Grease Monkey Centers ranges from $55,000 to $65,000, all of which must be paid to the franchisor or its affiliates.
    Veteran Incentives  $10,000 off franchise fee

    "franchiserankingscom"   "Entrepreneur
    #84 on Franchise Rankings.com
    #161 in Franchise 500 for 2020.
    #167 in Franchise 500 for 2021.




    About ATL Motor Mate

    Come join the recession-proof auto care industry with your own ATL Motor Mate. When you partner with us you will receive the benefit of our proven business model, site selection assistance, ongoing training and support, marketing plans and much more! Don't wait; contact us today!