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Updated RecentlyGrease Monkey and Grease Monkey Shine vs Brake King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs Brake King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $55,000 - $761,135 | $121,750 - $277,533 |
| Franchise Fee | $35,000 | $50,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 0.5% | 5% Local 2% Nat'l |
| Year Founded | 1978 | 1966 |
| Year Franchised | 1979 | 0 |
| Term Of Agreement | 15 years | 5 Years +5+5+5 |
| Term Of Agreement | 15 years | 5 Years +5+5+5 |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings | You will spend 4 weeks worth of training at one of our selected classroom locations. We will introduce you to the history of the company, conduct training on our way of doing business, hold lectures from industry professionals and introduce you to our professional team of vendors who are there to supply you with the best supplies in the automotive business. The Brake King Team will then culminate the training with on-the-job experience at our corporate store. |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Pre-opening training support *Grand Opening Support *Operational support *Marketing Support |
| Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | A huge part of the Brake King brand is the innovative and aggressive way that we market ourselves. Through television, radio, internet and direct mail, Brake King USA is committed to developing advertising campaigns that are aimed at separating ourselves from the rest of the automotive industry. |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Grease Monkey and Grease Monkey Shine
Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent
franchisor of automotive oil change centers serving more than 2 million
customers each year with 75% of them being return customers. Our "less
hassle, more hustle!" customer experience is part of every signature
Grease Monkey® service.
Grease Monkey area developers acquire the right to develop multiple franchises, with a minimum of three Grease Monkey Centers in a designated development area. The total investment necessary to begin operation as an area developer to open three Grease Monkey Centers ranges from $55,000 to $65,000, all of which must be paid to the franchisor or its affiliates.
Veteran Incentives $10,000 off franchise fee
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About Brake King
Sam Hutchison opened Brake King in 1966 on Jefferson Avenue in Newport News, VA. Under Sam's leadership, Brake King quickly grew from 10 to 18 service bays, becoming the largest automotive repair facility in Hampton Roads. Following Sam's passing in 1977, his son Randy took over the business that he had been working in for most of his life. Even though by this time Brake King had become a staple in the Newport News community, Randy set out to mold it into something larger. He added yet 2 more service bays to the already impressive facility and set out on a mission to offer the quickest possible service for the absolute lowest prices. With this business plan in place, over the next 2 decades Brake King became an institution in Southeast Virginia. It is not only known for its quick service and low prices, but for its knowledgeable and friendly technicians who assist the customer throughout the entire repair process. It's this close relationship between the customer and the person that is actually working on their vehicle that truly sets Brake King apart. All of this, along with Brake King's 3 key principles of honesty, integrity, and over the top customer service has allowed Brake King to become the preeminent family owned automotive repair facility in the state of Virginia. Since 1966, Brake King has serviced over 500,000 vehicles from its one location and now currently has 30,000 customers in its growing database. Brake King customers travel from as far south as North Carolina and as far north as Washington DC to experience the difference.