Panache Magazine vs The HomeMag Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Panache Magazine vs The HomeMag including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Panache Magazine Franchise
The HomeMag Franchise
Investment $268,400$250,000 - $350,000
Franchise Fee $150,000$30,000 - $100,000
Royalty Fee 06%
Advertising Fee --
Year Founded 20032002
Year Franchised 20042006
Term Of Agreement 7 years10 years
Term Of Agreement 7 years10 years
Renewal Fee 25% of then current fran. fee$5000

Business Experience Requirements

Panache Magazine Franchise
The HomeMag Franchise
  • General business experience
  • Marketing skills
  • The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems

    Financing Options

    Panache Magazine Franchise
    The HomeMag Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

    Panache Magazine Franchise
    The HomeMag Franchise
    Training -No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.
    Support Newsletter, Meetings, Internet, Field operations/evaluationsVendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.
    Marketing --
    Operations Franchise can be run from home.

    - 2

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

    Panache Magazine Franchise
    The HomeMag Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Panache Magazine

    The entrepreneurial culture at Panache Partners creates unique career opportunities in publishing for those special individuals who thrive in an environment where sophistication, style, ingenuity and a fast pace are the norm.

    At Panache Partners, a career means wearing the hat of a publisher and taking ownership for creating elegant coffee table books that surpass the expectations for the people we serve: our clients and, of course, our discerning readers.
    Careers at Panache are, in a word, panache!

    If you are one of those special individuals, we invite you to contact us.

    About The HomeMag

    The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
    Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
    The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.