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Below is an in-depth analysis and side-by-side comparison of Mr. Greek Restaurants vs La Crepe Nanou including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $400,000 - $750,000 | $427,000 - $744,000 |
Franchise Fee | $35,000 - $50,000 | $40,000 |
Royalty Fee | 5% | 2% |
Advertising Fee | 4% | 3% +Trademark Fee: 1% |
Year Founded | 1988 | 1983 |
Year Franchised | 1993 | 2010 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The franchise fee includes: * Tuition for Initial Training * Access to our Proprietary systems * Remote Management System Operations: A comprehensive management system for the the operation of your franchise * Remote Operation System- Development: A comprehensive management system of the entire opening process of your franchise * Marketing Systems- A comprehensive marketing system for sales and marketing. * Access and use of our Intellectual property. * Tuition to our annual management conference. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 30
Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
La Crepe Nanou has served classic French bistro cuisine since 1983. Our menu features traditional French fare: crepes, cheese fondue, pate, salads, fresh fish, grilled and roasted meats, our signature moules frites, and our delicious dessert crepes. La Crepe Nanou has received numerous accolades. Among these was inclusion in the Top 100 Restaurants in America. The restaurant's friendly and personable service, combined with its quaint, authentic atmosphere, will transport you to the classic Parisian bistro. DECOR The decor at La Crepe Nanou is charming and romantic. Our dining room is designed as a combination of small rooms that each seat between 36 and 48 patrons. Each small room has its own unique look, supplied by different furniture, surface treatments, and artwork. SERVICE Our service is casual and friendly. Most of our patrons are repeat visitors who are treated as if they are family. Though quick, simple, and efficient, our service seeks to exceed the important individual expectations of our patrons. TARGET MARKET Our core target consists of females aged 22-45, while our wide market consists of couples looking for a romantic dinner. We pride ourselves on being the "neighborhood bistro," and warmly welcome our repeat patrons. DESIRABLE LOCATIONS As the neighborhood bistro, we have targeted mixed-use and lifestyle centers. We are also looking for urban locations with an organic neighborhood feel. SIZE A traditional La Crepe Nanou is between 2800 and 3400 square feet and includes an outdoor patio that can seat between 36 and 48 patrons.