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Below is an in-depth analysis and side-by-side comparison of Baker Bros. American Deli vs Heidi's Brooklyn Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $430,500 - $656,000 | $300,000 - $400,000 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | - |
Year Founded | 1998 | 1994 |
Year Franchised | 2000 | 2004 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
The Baker Bros believe that they have one of the most franchisee-friendly programs in their industry. Baker Bros is franchised through an Area Development Agreement that generally requires a 2 to 5 store minimum for individual franchisees. The Area Development Agreement covers an exact geographical area, franchise terms and conditions, number of units to be opened under the agreement and other details of the franchise program. Baker Bros offers an extensive Franchise Support Program. Tom and Ken are always available to assist you and to answer any questions that you might have. In addition, one of our Franchise Advisors will come to your store periodically to provide personal assistance from Baker Bros. Whatever you might need, there will always be a person at Baker Bros who can help you.
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.