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Below is an in-depth analysis and side-by-side comparison of Baker Bros. American Deli vs Salad Creations Inc. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $430,500 - $656,000 | $200,000 - $225,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | - |
Year Founded | 1998 | 2002 |
Year Franchised | 2000 | 2004 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $5K | $5000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The Salad Creations marketing team maintains a full calendar of promotions and local store marketing support to maximize new guest traffic, encourage dining frequency and increase average check. Franchisee marketing support begins with a standard grand opening package design to provide a strong initial impact in each new franchisee's market and deliver incentive for guest trial. Throughout the year, franchisees are provided with turn-key corporate promotions that support brand initiatives as well as seasonal and holiday opportunities. Franchisees also receive year-round marketing support through such foundational programs as the frequent dinner card, customer e-mail communications and persuasive in-store displays. Throughout the year, franchisees also participate in ready-made local store marketing programs tailored for their particular guest demographic or specific neighborhood profile. Salad Creations utilizes a company-wide communication intranet system that enables efficient communication throughout the organization. We provide up-to-date information that is easily accessible at your fingertips. The Salad Creations Team is committed to maintaining personal relationships with each franchisee, area developer, employee and vendor associated with Salad Creations. |
Marketing | Ad slicks, Regional advertising | Salad Creations is dedicated to providing franchisees with the tools they need to prosper in their local markets. The Salad Creations marketing team also aggressively promotes the brand on a nationwide level to increase awareness of the concept and fuel growth of the chain. |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
The Baker Bros believe that they have one of the most franchisee-friendly programs in their industry. Baker Bros is franchised through an Area Development Agreement that generally requires a 2 to 5 store minimum for individual franchisees. The Area Development Agreement covers an exact geographical area, franchise terms and conditions, number of units to be opened under the agreement and other details of the franchise program. Baker Bros offers an extensive Franchise Support Program. Tom and Ken are always available to assist you and to answer any questions that you might have. In addition, one of our Franchise Advisors will come to your store periodically to provide personal assistance from Baker Bros. Whatever you might need, there will always be a person at Baker Bros who can help you.
What if you could make the world around you a better place? Seems like a tough challenge. And yes, it is. But just like every endeavor, you have to start somewhere and from there things, well, just gain momentum. Well, at least that’s what we, at Salad Creations, believe. That’s why we pride ourselves on creating great tasting, fresh, chopped salads that are healthy for you. But, for us, those salads are just the beginning of what we truly create.
We believe that the goodness we create makes your world a better place. That’s because every time you walk through our doors, you’ll feel better about yourself and the decision you made. And we hope you’ll share this newfound happiness with those around you. From there, this goodness will spread throughout your community, inspiring and exciting others to do good things for themselves and their world.
Salad Creations was developed to meet the growing needs of the lifestyle minded consumer who desires a great, fresh, delicious meal as an alternative to the typical fast food available today.