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Below is an in-depth analysis and side-by-side comparison of Baker Bros. American Deli vs DRUXY'S including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $430,500 - $656,000 | $225,000 - And Up |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | - | 1% |
Year Founded | 1998 | 1976 |
Year Franchised | 2000 | 1991 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | - |
The Baker Bros believe that they have one of the most franchisee-friendly programs in their industry. Baker Bros is franchised through an Area Development Agreement that generally requires a 2 to 5 store minimum for individual franchisees. The Area Development Agreement covers an exact geographical area, franchise terms and conditions, number of units to be opened under the agreement and other details of the franchise program. Baker Bros offers an extensive Franchise Support Program. Tom and Ken are always available to assist you and to answer any questions that you might have. In addition, one of our Franchise Advisors will come to your store periodically to provide personal assistance from Baker Bros. Whatever you might need, there will always be a person at Baker Bros who can help you.
DRUXY'S is growing and has opportunities for you to become part of the DRUXY'S Family. We aim to provide a very special level of service for each of our customers. We see simply satisfying customer needs as a service failure. Much more than need satisfaction is required, and as such, we work to develop personal relationships with our customers. By developing these relationships we are able to generate average customer frequency of 4.5 times per week. This compares to an industry average of 4.5 times per year. More importantly, over half of our business comes from regular customers who frequent DRUXY'S an average of 4 times per day. This loyalty is the direct result of the exceptional personal service that we offer our customers each and every time they visit our restaurant.DRUXY'S vision for the future sees us growing by 6 - 12 locations per year over the next 5 years. DRUXY'S is currently undertaking an expansion program that will target key health care centres throughout the Province of Ontario. We are confident that our commitment to a fresh, healthy menu perfectly positions DRUXY'S to take advantage of the growing concern for health conscious eating. This concern is of paramount importance in a hospital setting. We find it interesting that the major fast food companies have followed in our footsteps by incorporating fresh salads and sandwiches into their menus. Since 1976, our experience has given us a foothold in the market, as we are the benchmark against which the competition is compared. Our extensive and ever expanding and evolving menu of 23 sandwiches, 30 salads and 32 soups and chili makes us a difficult and moving target. As a result, DRUXY'S is a welcome addition to any retail food service venue.