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Updated RecentlySnappy Tomato Pizza vs AMATO'S Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs AMATO'S including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $115,500 - $256,000 | $380,000 - $500,000 |
| Franchise Fee | $14,000 | $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 2.5% | - |
| Year Founded | 1978 | - |
| Year Franchised | 1981 | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | Potential franchisees should be motivated, high-energy individuals who demonstrate a love and enthusiasm for the Amato's product and concept. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Additional training available as needed | - |
| Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Snappy Tomato Pizza
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.
About AMATO'S
In 1972, an Italian immigrant named Dominic Reali bought the Amato’s business after working at the original Portland shop for seven years. Dominic made his mark early, introducing his own blend of ingredients to the classic Real Italian Sandwich. You can say "grazie" to Dominic for the Greek olives, a zestier pickle and a new oil recipe on your sandwich. You can also thank him for turning Amato’s into a growing franchise that can now be enjoyed across state lines!
We’re a sandwich shop that proudly serves up authentic Italian eats -- just the way Giovanni did -- to your neighbors, best friends, co-workers, parents, grandparents, cousin Vinny, and you!