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Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs Chuck E. Cheese's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $115,500 - $256,000 | $1,170,000 - $1,830,000 |
Franchise Fee | $14,000 | $50,000 - $800,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 2.5% | 0,75% |
Year Founded | 1978 | 1977 |
Year Franchised | 1981 | 1977 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | - | To maintain our brand’s reputation, we ask that potential franchise owners meet the following:
Must be a resident of country to be developed and have knowledge of operating businesses including local regulations, real estate, and local cultures A passion for the brand, commitment and a drive to succeed Strong Leadership skills Strong business and financial acumen Good interpersonal and administrative skills An entrepreneurial mindset Capital to grow: Our minimum financial requirements are that potential franchise partners have a minumum of $800,000 in liquid assets that they can invest into each Chuck E. Cheese’s they develop If you would like to open 1-5 stores, it would require $800,000- $ 4 million in liquid assets to be invested in Chuck E Cheese’s. If you would like to open 6-10 stores, it would require $4- $8 million in liquid assets to invested in Chuck E. Cheese’s If you would like to open 11 or more stores, it would require $8.8 million in liquid assets to be invested in Chuck E. Cheese’s |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Additional training available as needed | - |
Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.