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Updated RecentlyJohnny Rockets vs Cafe Yumm Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Cafe Yumm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $581,000 - $877,000 | $716,500 - $999,200 |
| Franchise Fee | $49,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | up to 3% |
| Year Founded | 1986 | 1997 |
| Year Franchised | 1987 | 2007 |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | We truly believe in balancing business and life so that each is more Soul satisfying… Deeply nourishing®. We’re passionate about serving beautiful, nourishing food (over 50% of which is Certified Organic), in warm, inviting restaurants that are built largely of recycled and environmentally friendly materials. Yet, our unit economics compare well with larger, better-established brands. We’re serious about business, but we’re also serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/- |
| Start-up Costs | No/No | No/- |
| Equipment | No/No | No/- |
| Inventory | No/No | No/- |
| Receivables | No/No | No/- |
| Payroll | No/No | No/- |
Training & Support |
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| Training | - | We provide you with two weeks of in-depth classroom training at our headquarters, followed by a lengthy hands-on training period in one or more of our restaurants. Our Opening Team will also be with you for one week before your restaurant opens, and for one week after you’ve opened. We’re there to train your staff and make sure the quality standards are maintained and your first guests instantly become loyal ones. |
| Support | Meetings, Grand opening, Field operations/evaluations | We provide detailed operations manuals and job briefs loaded with techniques, procedures, recommendations, and guidelines. In addition, our Management Team has an open-door policy, and even give franchisees their cell phone numbers, should any operational questions/issues come up. |
| Marketing | National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Johnny Rockets
Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.
With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal.
The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.
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About Cafe Yumm
We truly believe in balancing business and life so that each is more Soul
satisfying… Deeply nourishing®. We’re
passionate about serving beautiful, nourishing food (over 50% of which
is Certified Organic), in warm, inviting restaurants that are built
largely of recycled and environmentally friendly
materials. Yet, our unit economics compare well with larger,
better-established brands. We’re serious about business, but we’re also
serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you.
Cafe Yumm! has served delightful food--prepared fresh and FAST--since 1997. "Simply delicious. Simply nourishing."™
We are focused on expanding into areas along Interstate Highway 5, between the Canadian border and the San Francisco Bay area, as well as in the States of Idaho and Nevada.