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Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs The Original Brooklyn Water Bagel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $581,000 - $877,000 | $300,660 - $773,300 |
Franchise Fee | $49,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1986 | 2008 |
Year Franchised | 1987 | 2008 |
Term Of Agreement | 10 years w/two 5-year options | - |
Term Of Agreement | 10 years w/two 5-year options | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Meetings, Grand opening, Field operations/evaluations | - |
Marketing | National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Be a part of a new quick serve concept that has a differentiator from all competitors in the restaurant industry , a 14-stage proprietary and exclusive water treatment process that replicates Brooklyn water anywhere in the world. Here's why you need to be a part of the Original Brooklyn Water Bagel Company team: *100% financing to qualified candidates *Gives you ownership in the fast-growing Bakery/Cafe Market with minimal franchise competition *Low upfront costs and recession-proof product and concept *Founded and supported by top executives and advisory board members with nationally renowned franchise expertise and knowledge *Provides income streams from additional proprietary products including Cubsta's (coffee ice cubes), bagel chips, bottled water and a host of other profitable items *Superior labor model supported by ease of training, world class support, and simplicity of operation *A high profit, scalable, (low cost) franchise model with great growth potential and superior return on investment in a $54 billion industry *One of the lowest food cost in the Fast Casual Market *Appeals to everyone "We are committed to providing outstanding customer support, innovative products, and a passion for excellence that will become the benchmark for the bakery cafe industry. The quality of our products speak for themselves and we look forward to welcoming qualified, enthusiastic, team players to the Original Brooklyn Water Bagel Company!"