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Updated RecentlyJohnny Rockets vs BurgerFuel Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs BurgerFuel including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $581,000 - $877,000 | $510,500 - $864,500 |
| Franchise Fee | $49,000 | $35,000 |
| Royalty Fee | 5% | 6% of net |
| Advertising Fee | - | 4% of net |
| Year Founded | 1986 | 1995 |
| Year Franchised | 1987 | 1995 |
| Term Of Agreement | 10 years w/two 5-year options | 10 years +10 |
| Term Of Agreement | 10 years w/two 5-year options | 10 years +10 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | Seeking hardworking and dedicated people with great attitude, sound financial backing, affinity with food, customer service and a desire to develop and innovate. Like our customers, the people who work for BurgerFuel have a singular aligning characteristic - they are Gourmet Burger Connoisseurs, and they want only the best. Added to this are several other qualities that we look for in the people who want to work with us. * An affinity with food. We like to think that our franchise holders want to make our burgers not only for their high turnover/financial return, but because they love food and believe in the products they are preparing. Knowledge of food and a flair for food combining will help with your business and the development of the business as a whole. Our training systems will provide you with detailed knowledge of our food and hygiene standards and the BurgerFuel 'flavour'. * A hardworking and dedicated attitude. The business, whilst a proven formula, requires the continual attention of the franchisee. * A customer service connection. We have a loyal customer base and it is our duty to cater to their needs. This is a primary focus. * Organisational and management skills. These are a necessity - for the daily running of the shop and for dealing with staff and organising rosters. * Flair and character. Just as our shops have an in-built atmosphere, we seek people who can transmit the same good feeling to our customers. People come to BurgerFuel for a reason, and part of that reason should be you! * The desire to develop and innovate. The shop and menu require constant attention. In keeping with the whole concept it is expected that franchisees will appreciate these needs and implement what is required. The aesthetics of BurgerFuel should be understood and recognised as important to the whole BurgerFuel concept. * Basic accounting and financial knowledge. To be able to undertake to run your own business a franchisee will ideally have some understanding of financial planning and control. * Financial security. It is assumed that at least 60% of the business will be funded by assets and cash. Borrowings are not sufficient to fund a business. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Grand opening, Field operations/evaluations | - |
| Marketing | National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Johnny Rockets
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About BurgerFuel
BurgerFuel is a leader in the gourmet burger market, dedicated to serving high quality burgers in an atmosphere as charged as the food. Burgers range from 100% ground beef and chicken to moist fish varieties and vegetarian society approved patties. Combined with fun and irreverent marketing campaigns BurgerFuel creates the perfect environment for Franchisees to grow and enjoy their business. The ultimate experience in gourmet burgers. 100% pure NZ grass-fed beef, butterfly-cut chicken breast and fresh ingredients. New Zealand operated since 1995. If you like the idea of owning a BurgerFuel, then you've come to the right place. You'll be in good company, along with a bunch of passionate entrepreneurs like yourself among our franchise network in New Zealand. This is a great opportunity to become a part of the BurgerFuel story, establish your own business (or empire) and flip a few burgers. The BurgerFuel franchise system offers a premium brand with a loyal following along with robust systems, procedures and training - essentially everything you need to mix in with a great attitude and outstanding work ethic for a successful venture. Feel free to check out the rest of our website, visit some stores and eat a few burgers as you think about your BurgerFuel journey. When you're ready to start, just fill out the application form and get it to us! A range of territories are available throughout the North and South Island in New Zealand and worldwide. Check out http://www.burgerfuel.com/nz/franchise-nz/territories