Johnny Rockets vs Drifter's Hamburgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Drifter's Hamburgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Johnny Rockets Franchise
Drifter's Hamburgers Franchise
Investment $581,000 - $877,000$113,500 - $501,000
Franchise Fee $49,000$25,000
Royalty Fee 5%5%
Advertising Fee -2% local
Year Founded 19862008
Year Franchised 19872011
Term Of Agreement 10 years w/two 5-year options-
Term Of Agreement 10 years w/two 5-year options-
Renewal Fee --


Business Experience Requirements
 
Johnny Rockets Franchise
Drifter's Hamburgers Franchise
Experience You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.

We are seeking: � Honest, straight forward people with a desire to develop the Drifter�s Hamburgers brand. � People with the desire to succeed. � Individuals and partnerships with adequate funds. � Operating, real estate or trade experience in development territory

Financing Options
 
Johnny Rockets Franchise
Drifter's Hamburgers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Johnny Rockets Franchise
Drifter's Hamburgers Franchise
Training --
Support Meetings, Grand opening, Field operations/evaluationsSite Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Operations Support Purchasing and Distribution
Marketing National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 48 - 53

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

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Expansion Plans
 
Johnny Rockets Franchise
Drifter's Hamburgers Franchise
US Expansion --
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Johnny Rockets

Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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About Drifter's Hamburgers

"Rescuing the reputation of the fast food hamburger" It's true; the best burger is now available at the drive-thru window. Drifter's Hamburgers serves "California Style" hamburgers featuring humanely raised beef without added hormones, steroids or antibiotics. Our buns are made without preservatives, without GMOs, without pesticides and are certified "clean label". Drifter's Hamburgers features a clean California beach look. We wear t-shirts, we wear shorts and we will set ourselves right next door to any burger restaurant in America because we know that the bottom line is all about the burger. We will put our hamburger up against any other burger in the nation. Drifter's Hamburgers strives to deliver the absolute best in both food quality and service. Drifter's Hamburgers franchisees will be proven leaders in the industry who understand that jumping on the current trend of paying a fortune for an end-cap build out then serving an over-priced, poor quality hamburger labeled as a "better burger" to seemingly justify its high price is a trend that will not last through the length of their franchise agreement. Drifter's Hamburgers franchisees realize that the current trend of eating healthier is a trend that is going to last.Drifter's Hamburgers is new to the franchise scene and is committed to choosing only the best people to be Drifter's Hamburgers franchisees. The Drifter's Hamburgers corporate team is dedicated to ensuring its franchisees' success. The Drifter's corporate team has over fifty years of experience. This team specializes in helping its franchisees during pre-opening and grand opening and also provides on-going support. Drifter's Hamburgers is seeking single and multi-unit development partners throughout the United States.