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Updated RecentlyJohnny Rockets vs Liquid Planet Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Johnny Rockets vs Liquid Planet including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $581,000 - $877,000 | $158,250 - $302,000 |
| Franchise Fee | $49,000 | $25,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 1%Nat'l + 1%Local |
| Year Founded | 1986 | 0 |
| Year Franchised | 1987 | 2010 |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Term Of Agreement | 10 years w/two 5-year options | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | You and/or a business partner(s) must have at least two years restaurant owner/operator experience. You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units. Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Grand opening, Field operations/evaluations | - |
| Marketing | National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 48 - 53
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators) | Owner-operated or absentee owner |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Johnny Rockets
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About Liquid Planet
Fresh Planet has what today's health conscious food consumer wants: Fresh, custom designed salads; flavorful, nutritious rice bowls; tasty smoothies; and healthy stuffed toasted pitas. In addition to being surrounded by great food and happy customers, Fresh Planet franchise owners promote a healthy lifestyle. The exceptional smoothie menu includes our signature oatmeal breakfast smoothies, specialty smoothies, and super-fruit acai berry smoothies. Also featured are delicious stuffed toasted pitas, with both meat and vegetarian options. Egg-stuffed pitas make great breakfast options so you can serve your customers any time of day. Some competing concepts have limited hours of either breakfast and lunch or lunch and dinner. Our diverse menu allows you to serve hungry customers all day long. Fresh Planet offers you and your store manger two weeks of thorough training at the Cleveland, OH, headquarters. The training staff has nearly five decades of combined restaurant experience in various operational capacities. A Ground Floor Franchise Opportunity Whether you are interested in a single unit or a multi-unit agreement, if you want to be involved in the next big thing in restaurant franchising, Fresh Planet has great territories available. This food franchise opportunity is also great for someone already in franchising who wants to grow by complementing other types of non-competing food franchises.