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Below is an in-depth analysis and side-by-side comparison of Air Traffic vs Brilliant Sky including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $166,200 | $196,000 - $424,000 |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1993 | 2002 |
Year Franchised | 2003 | 2002 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising | - |
Operations |
100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 - 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Air Traffic Stores are an exciting new franchise concept that creates an interactive environment for customers to shop and play at the same time.Air Traffic created a unique niche in the billion-dollar toy and game industry. Popular brand names, product ties to the entertainment industry, and millions of marketing dollars create excitement about the product and ring the register at your store. At Air Traffic our #1 objective is to develop a team between our franchisee and our retail support staff. This team will work together to maximize the profitability of the store.
The prototype for Brilliant Sky Toys & Books was founded in 2002 in Lansing, Michigan with the singular goal of being the finest toy store in America. Based on the belief that the right playthings provide children with a gateway to physical, emotional, and cognitive development, we focused on delivering this message in an atmosphere that is both active and interactive, with a unique aesthetic approach that is vibrant yet warm, exciting yet comforting, and exploratory yet safe. Rich colors and woods, low sightlines, and custom fixtures make the sensory experience at Brilliant Sky unlike any other. Now, we're building a network of energetic, passionate, dedicated store owners like ourselves - with a vested interest in upholding the high standards and traditions of Brilliant Sky Toys & Books - and arming them with a proven formula as a path to realizing the pride and satisfaction of owning an acclaimed and respected business. Our franchise offering operates with the same singular goal we've had from day one - to create a network of the finest toy stores in America. With consistency and superiority in products, services, aesthetics, and community involvement, Brilliant Sky Toys & Books will set the standard for quality in any community. How far will our franchise family go? The sky's the limit!