Gourmet Cup vs Bad Ass Coffee Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Bad Ass Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Gourmet Cup Franchise	Bad Ass Coffee Company Franchise
Investment	$120,000 - $200,000	$304,500 - $620,000
Franchise Fee	$25,000	$35,000
Royalty Fee	8%	6%
Advertising Fee	-	2%
Year Founded	1985	1991
Year Franchised	1986	1998
Term Of Agreement	5 years	5 years
Term Of Agreement	5 years	5 years
Renewal Fee	$5K	$2.5K
Business Experience Requirements
	Gourmet Cup Franchise	Bad Ass Coffee Company Franchise
Experience	-	-
Financing Options
	Gourmet Cup Franchise	Bad Ass Coffee Company Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	No/No
Start-up Costs	No/No	No/Yes
Equipment	No/No	No/Yes
Inventory	No/No	No/Yes
Receivables	No/No	No/No
Payroll	No/No	No/No
Training & Support
	Gourmet Cup Franchise	Bad Ass Coffee Company Franchise
Training	-	-
Support	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing	Co-op advertising, Ad slicks, National media	Co-op advertising, Ad slicks, Regional advertising
Operations	2% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	International franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)
Expansion Plans
	Gourmet Cup Franchise	Bad Ass Coffee Company Franchise
US Expansion	-	-
Canada Expansion	No	No
International Expansion	Yes	Yes

Company Overviews

About Gourmet Cup

Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:

unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.

Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.

About Bad Ass Coffee Company

In 1995, B.J. Bilanzich was so taken by the playfulness of the brand, that upon arrival to Salt Lake City, she and her husband began to open stores in Utah and eventually purchased Bad Ass Coffee of Hawaii and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii continues to serve premium Hawaiian and other top international coffees with a kick �" but Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan.

The Bad Ass Coffee Company serves only the finest, American-grown, gourmet, whole bean Kona, and Hawaiian coffee available on the market today. Our Signature Blend marries 10% Hawaiian coffee and coffees from around the world to offer our customers many different flavor profiles. Both our brand and our product are strong sellers with a growing and expanding base of repeat core customers. When you invest in the Bad Ass Coffee Company franchise, you're getting far more than just a store location. We can provide you and your new business with a full range of support services to help you get your business up and running and on the road to success quicker and easier than ever before. From assistance with the primary planning stages and location selection of your store, providing access to excellent marketing information and support, as well as access to our expert interior design and installation teams, to helpful opening day assistance and beyond, we'll be there for you.