Gourmet Cup vs Esquires Coffee House Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Esquires Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Gourmet Cup Franchise
Esquires Coffee House Franchise
Investment $120,000 - $200,000$250,000 - $350,000
Franchise Fee $25,000$25,000
Royalty Fee 8%6%
Advertising Fee -4%
Year Founded 1985-
Year Franchised 1986-
Term Of Agreement 5 years5 years
Term Of Agreement 5 years5 years
Renewal Fee $5K-


Business Experience Requirements
 
Gourmet Cup Franchise
Esquires Coffee House Franchise
Experience --

Financing Options
 
Gourmet Cup Franchise
Esquires Coffee House Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Gourmet Cup Franchise
Esquires Coffee House Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media-
Operations 2% of all franchisees own more than one unit

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Gourmet Cup Franchise
Esquires Coffee House Franchise
US Expansion --
Canada Expansion No-
International Expansion YesYes

Company Overviews

About Gourmet Cup

Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:

unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.

Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.





About Esquires Coffee House

Operating an Esquire Coffee House is a remarkable opportunity. The Esquires brand targets people looking for quality 100% Fair Trade coffee and a quality experience. Stores offer a relaxing environment where customers can read the latest international newspapers, have an informal meeting or watch the business news on plasma screen TV. Most outlets feature wi-fi 'hotspots' where people can log on to the internet from their own laptops and surf the web for free with any purchase. Depending on location, Esquires attracts business-people, shoppers, theatre-goers, tourists and other discerning customers. Each outlet uses locally-roasted Fair Trade coffee beans and the latest in barista technology which ensures coffee is ground fresh for every cup, thereby maximising freshness and flavour. Esquires’ food menu offers a wider selection than other cafes as food is brought in rather than prepared on-site. This means no kitchens, lower costs and fewer staff. Margins are therefore high.

We are proudly local cafes, part of every community that we sit within. Our teams walk the same streets you do, shop at the same shops, sit in the same parks, admire the same views. But we draw on our global best pour knowledge, to help us deliver the best cup of coffee in your neighbourhood. 

Our approach is that each cafe is a unique reflection of the community it sits in. We love being a part of your community and creating the perfect mix of our natural, fair and delicious coffee, with local passion and care.