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Updated RecentlyPepe's Mexican Restaurants vs Diamond Dave's Mexican Restaurants Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pepe's Mexican Restaurants vs Diamond Dave's Mexican Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $207,000 - $652,000 | $189,000 - $325,000 |
| Franchise Fee | $10,000 - $15,000 | $15,000 |
| Royalty Fee | 4% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1967 | 1979 |
| Year Franchised | 1967 | 1980 |
| Term Of Agreement | 20 years | 10 years+ |
| Term Of Agreement | 20 years | 10 years+ |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | Yes/No |
| Start-up Costs | No/Yes | Yes/No |
| Equipment | No/No | Yes/No |
| Inventory | No/Yes | Yes/No |
| Receivables | No/No | Yes/Yes |
| Payroll | No/No | Yes/Yes |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad slicks |
| Operations |
Franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Pepe's Mexican Restaurants
Pepe's concept began in 1954 as a taqueria in Chicago. Pepe's Incorporated has been franchising Pepe's Mexican Restaurants since 1967. Pepe's prepares and serves a full menu of Mexican food items for dining-in or carryout. It also operates a 57,000 square foot U.S. commissary where it produces food products for its franchised restaurants and its branded product program. The branded product program sells food products to schools, factories, and office cafeterias, as well as the U.S. Military for use at military bases in the United States and abroad.
About Diamond Dave's Mexican Restaurants
Native Texan Warren David Cohen founded Diamond Dave's Mexican Restaurants in 1979. Wanting to share the Tex-Mex cuisine of his childhood with families in the Midwest, Cohen created the restaurant chain that by 2000 had more than 30 locations.
Diamond Dave's restaurants serve Mexican favorites like quesadillas, tacos and chimichangas as well as salads, hamburgers and sirloin steak.