Pepe's Mexican Restaurants vs Mexicali Rosa's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pepe's Mexican Restaurants vs Mexicali Rosa's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Pepe's Mexican Restaurants Franchise
Mexicali Rosa's Franchise
Investment $207,000 - $652,000$250,000 - $800,000
Franchise Fee $10,000 - $15,000$25,000
Royalty Fee 4%4% of net sales
Advertising Fee --
Year Founded 19671977
Year Franchised 19671986
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Pepe's Mexican Restaurants Franchise
Mexicali Rosa's Franchise
Experience --

Financing Options
 
Pepe's Mexican Restaurants Franchise
Mexicali Rosa's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/No-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Pepe's Mexican Restaurants Franchise
Mexicali Rosa's Franchise
Training --
Support Newsletter, Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Pepe's Mexican Restaurants Franchise
Mexicali Rosa's Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Pepe's Mexican Restaurants

Pepe's concept began in 1954 as a taqueria in Chicago. Pepe's Incorporated has been franchising Pepe's Mexican Restaurants since 1967. Pepe's prepares and serves a full menu of Mexican food items for dining-in or carryout. It also operates a 57,000 square foot U.S. commissary where it produces food products for its franchised restaurants and its branded product program. The branded product program sells food products to schools, factories, and office cafeterias, as well as the U.S. Military for use at military bases in the United States and abroad.

About Mexicali Rosa's

Authentic, California-style Mexican Restaurants with a large emphasis on FUN, FLAVOUR AND INTEGRITY. Our menu features Canada's best nachos, hand-rolled enchiladas and tamales, sizzling fajitas, chimichangas and Award-winning Chilis & Margaritas. Our franchise package includes assistance with site selection, restaurant design and construction. As a part of our team, we provide ongoing operational support, advertising/marketing and central purchasing. As a franchise company, Mexicali Rosa's stands apart from its competitors. We are in a position to offer the franchisee the advantages of franchising while having eliminated many of the negatives that have become associated with our industry.
 Mexicali Rosa’s is looking for franchisees that are a good fit with the system. This means effectively qualifying franchisee candidates on the basis of level of experience, net worth, available capital, business values and ethics consistent with the franchise company. An excellent franchisee will be willing to follow the franchise system and maintain the operating standards as a high level. They will be ready, willing and able to build value in the brand, and they will be well-capitalized, and able to carry out the marketing operational directives. Mexicali Rosa’s franchisees see themselves as working toward the common goal of developing loyal customers, increasing market share, increasing profits, and increasing brand awareness.