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Below is an in-depth analysis and side-by-side comparison of Pepe's Mexican Restaurants vs Cantina Laredo including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $207,000 - $652,000 | $1,860,000 - $2,565,000 |
Franchise Fee | $10,000 - $15,000 | $50,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | - | - |
Year Founded | 1967 | 1984 |
Year Franchised | 1967 | 1996 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/No | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Pepe's concept began in 1954 as a taqueria in Chicago. Pepe's Incorporated has been franchising Pepe's Mexican Restaurants since 1967. Pepe's prepares and serves a full menu of Mexican food items for dining-in or carryout. It also operates a 57,000 square foot U.S. commissary where it produces food products for its franchised restaurants and its branded product program. The branded product program sells food products to schools, factories, and office cafeterias, as well as the U.S. Military for use at military bases in the United States and abroad.
Inspired by consumers’ growing taste for more authentic flavors, Cantina Laredo offers a menu that evokes the sophisticated gourmet tastes of Mexico City. From the day the first Cantina Laredo opened in 1984, guests have enthusiastically embraced our concept. Critics have praised us as well. An authoritative Dallas magazine named Cantina Laredo one of the 12 best restaurants in the city. The reviewer noted, "… the food outshines anything I’ve had on trips across the border.” Over the last 20 years we have devoted great effort to product development and process improvements to ensure that we always deliver the highest level of great Mexican food to our guests. Combining the traditional with modern flairs, the menu is unique and includes grilled fish, chicken and steaks complimented by signature sauces such as chipotle-wine with portobello mushrooms or sautéed artichoke hearts and roasted red bell peppers.