Pepe's Mexican Restaurants vs Wahoo's Fish Taco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pepe's Mexican Restaurants vs Wahoo's Fish Taco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Pepe's Mexican Restaurants Franchise
Wahoo's Fish Taco's Franchise
Investment $207,000 - $652,000$540,000 - $715,000
Franchise Fee $10,000 - $15,000$25,000 - $30,000
Royalty Fee 4%5%
Advertising Fee -2% local
Year Founded 1967-
Year Franchised 1967-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Pepe's Mexican Restaurants Franchise
Wahoo's Fish Taco's Franchise
Experience -We prefer applicants who have restaurant experience as well as multi-unit experience. Depending on some other factors, we will consider applicants who have other types of multi-unit retail experience.

Financing Options
 
Pepe's Mexican Restaurants Franchise
Wahoo's Fish Taco's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/No-/-
Inventory No/Yes-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Pepe's Mexican Restaurants Franchise
Wahoo's Fish Taco's Franchise
Training --
Support Newsletter, Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
Operations Franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Pepe's Mexican Restaurants Franchise
Wahoo's Fish Taco's Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Pepe's Mexican Restaurants

Pepe's concept began in 1954 as a taqueria in Chicago. Pepe's Incorporated has been franchising Pepe's Mexican Restaurants since 1967. Pepe's prepares and serves a full menu of Mexican food items for dining-in or carryout. It also operates a 57,000 square foot U.S. commissary where it produces food products for its franchised restaurants and its branded product program. The branded product program sells food products to schools, factories, and office cafeterias, as well as the U.S. Military for use at military bases in the United States and abroad.

About Wahoo's Fish Taco's

In 1988, the Wahoo brothers decided to import the fish taco to Orange County, California, and give it a unique twist. They combined the fish taco with their Brazilian favorites and Asian inspired items. The brothers decorated the original restaurant with the donations of near-by surf companies and that's how Wahoo's Fish Taco was born. Wahoo's then quickly developed a loyal and steady following, to where some locals came in daily and servers automatically knew what their customer would order. In 1990, Steve Karfaridis, joined as a partner and the one location in Costa Mesa rapidly developed into multi-locations in Laguna Beach and Huntington Beach. Today you will find over 50 locations of Wahoo's all throughout California and Colorado, including Texas and Hawaii. We are looking for franchisees who have the experience and financial resources to develop an area of at least 3-5 stores.
Wahoo's Fish Taco's initial franchise fee is $35,000 (and just $27,5000 for each additional store)