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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Juice It Up! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $214,375 - $390,475 |
Franchise Fee | $16,000 - $37,000 | $25,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | 4% | 2% |
Year Founded | 1978 | 1995 |
Year Franchised | 1981 | 1998 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | Comprehensive Franchise Training Program consisting of an Orientation, Initial Franchise Training (pre-store start up), and “On The Job” Training, including a complete set of training manuals. On-The-Job Training: 100 hours Classroom Training: 36 hours |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | No | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.
Juice It Up! smoothies got their begining on the California coastline, where surfers and other shoreline goers appreciated the new organic product shakes. The primary Juice It Up! store opened in 1995 in southern California. Juice It Up! smoothies incorporate up to five servings of natural product with complimentary nutritious supplements. Juice It Up! stores likewise offer naturally crushed juices, solid snacks and shakes.