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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs FreshBerry including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $170,750 - $392,200 |
Franchise Fee | $16,000 - $37,000 | $25,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | 4% | - |
Year Founded | 1978 | 2007 |
Year Franchised | 1981 | 2007 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | FreshBerry actively searches for candidates with a strong background in business management. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The FreshBerry franchising system is a step-by-step method for developing your own business. Whether you are a beginning developer or a seasoned restaurateur the support system will hold your hand from the beginning of site selection, through architecture and construction phases, to management training and Grand Opening. During each phase of the opening process the FreshBerry corporate staff assists you with each task's successful completion. You have daily contact with corporate through email support and phone support. The FreshBerry Management Training program is a twelve day comprehensive management course, covering every aspect of ownership and management. Ongoing support focuses on communication with daily email communications from operations and marketing at the corporate headquarters, and 7 day a week phone support. FreshBerry Franchise System hosts an annual Marketing Conference and annual Franchisee Convention. The FreshBerry Franchise System philosophy views their franchisees as their customers--exceeding their expectations is a daily goal. By focusing on communication and committing to excellence FreshBerry Franchise System dedicates themselves to the success of their franchisees. |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | FreshBerry will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program. |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | No | - |
Canada Expansion | No | - |
International Expansion | No | - |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.
The franchise system includes: A. Owning and operating an assigned FreshBerry, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems