Ben & Jerry's vs Morrone's Treat Centers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Morrone's Treat Centers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Ben & Jerry's Franchise
Morrone's Treat Centers Franchise
Investment $152,200 - $546,800$75,000 - $150,000
Franchise Fee $16,000 - $37,000$20,000
Royalty Fee 3%5%
Advertising Fee 4%0%
Year Founded 19781925
Year Franchised 19812002
Term Of Agreement 10 years10 Years
Term Of Agreement 10 years10 Years
Renewal Fee 50% of then current fee-


Business Experience Requirements
 
Ben & Jerry's Franchise
Morrone's Treat Centers Franchise
Experience
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).
    		• -

    Financing Options
     
    Ben & Jerry's Franchise
    Morrone's Treat Centers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Ben & Jerry's Franchise
    Morrone's Treat Centers Franchise
    Training We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours Location 40 Hours
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Central Data Processing

    Field Operation Evaluation

    Field Training

    Initial Store Opening

    Inventory Control

    800 Telephone Hotline
    Marketing Ad Templates National Media Regional Advertising Social media Website development Email marketing -
    Operations 75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		Average Number of Employees: 2 Full-time, 6 Part-time

    Passive Ownership: Allowed, But Discouraged

    Expansion Plans
     
    Ben & Jerry's Franchise
    Morrone's Treat Centers Franchise
    US Expansion NoYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Ben & Jerry's

    Ben & Jerry's is named for its founders, Ben Cohen and Jerry Greenfield, who grew up together in Merrick, Long Island. In 1978, they took a $5 correspondence course on ice-cream-making, then leased an old gas station building in Burlington, Vermont to open their first ice cream shop.  Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.

    Seeking new franchise units in Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Massachusetts, Maryland, Maine, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, Australia/New Zealand, Canada and Western Europe.

    ""    "Entrepreneur

    #63 in Franchise 500 for 2020.
    #138 in Franchise 500 for 2021.





    About Morrone's Treat Centers

    Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.