Ben & Jerry's vs Swirls and Twirls Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Swirls and Twirls including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Ben & Jerry's Franchise
Swirls and Twirls Franchise
Investment $152,200 - $546,800$335,000 - $664,750
Franchise Fee $16,000 - $37,000$30,000
Royalty Fee 3%6%
Advertising Fee 4%-
Year Founded 19782011
Year Franchised 19812012
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 50% of then current fee-


Business Experience Requirements
 
Ben & Jerry's Franchise
Swirls and Twirls Franchise
Experience
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).

    • We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications.

    Financing Options
     
    Ben & Jerry's Franchise
    Swirls and Twirls Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Ben & Jerry's Franchise
    Swirls and Twirls Franchise
    Training We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours

    You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

    Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance, training, ongoing consultation, marketing programs and materials, new products and more.
    Marketing Ad Templates National Media Regional Advertising Social media Website development Email marketing -
    Operations 75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Ben & Jerry's Franchise
    Swirls and Twirls Franchise
    US Expansion NoYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Ben & Jerry's

    Ben & Jerry's is named for its founders, Ben Cohen and Jerry Greenfield, who grew up together in Merrick, Long Island. In 1978, they took a $5 correspondence course on ice-cream-making, then leased an old gas station building in Burlington, Vermont to open their first ice cream shop.  Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.

    Seeking new franchise units in Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Massachusetts, Maryland, Maine, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, Australia/New Zealand, Canada and Western Europe.

    ""    "Entrepreneur

    #63 in Franchise 500 for 2020.
    #138 in Franchise 500 for 2021.





    About Swirls and Twirls

    Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
    Every Swirls and Twirls Franchise is: Fun, simple, highly scalable Unique, creative, completely innovative Owner operated, absentee operated or semi-absentee operated Requires minimal inventory and a low payroll roster Includes comprehensive training and support Our shops Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi. Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly. Our Products All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations. In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include: Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes Swirlwiches - Soft serve cookie sandwiches, with or without toppings Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips. The Opportunity Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston. We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.