Verlo Mattress Factory Stores vs Country Clutter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Verlo Mattress Factory Stores vs Country Clutter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Verlo Mattress Factory Stores Franchise
Country Clutter Franchise
Investment $109,350 - $408,183$164,900 - $350,900
Franchise Fee $50,000$25,000
Royalty Fee 5%5.5%
Advertising Fee --
Year Founded 19581991
Year Franchised 19891992
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee --


Business Experience Requirements
 
Verlo Mattress Factory Stores Franchise
Country Clutter Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Verlo Mattress Factory Stores Franchise
    Country Clutter Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Verlo Mattress Factory Stores Franchise
    Country Clutter Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd slicks
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 7

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 26% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Verlo Mattress Factory Stores Franchise
    Country Clutter Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Verlo Mattress Factory Stores

    Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer. Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs. You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market. If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.

    The total initial investment necessary to begin operation of a Retail Service Store is from $135,400 to $267,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total initial investment necessary to begin operation of a Satellite Showroom is from $109,350 to $240,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total investment necessary to begin operation of a Retail/Assembly Store is from $214,883 to $408,183. This includes $40,000 that must be paid to the franchisor and their affiliates.

    Veteran discount: 25% discount on the Initial Franchise Fee


    About Country Clutter

    NO LONGER FRANCHISING

     Back in the mid-1980s, firefighters Ken Petersen and Tom Brady were looking for several ways to supplement their income; they refurbished and sold homes and later founded a four-store oak furniture chain. When construction began on an outlet mall in the pair's hometown of Vacaville, California, Petersen and Brady toyed with the idea of opening an oak accessories store in the center. At the suggestion of Petersen's wife Trease, the partners instead decided to open a gifts and collectibles store and in 1991 launched their first Country Clutter store. After opening a few more locations, Petersen and Brady turned their attention to franchising and started Country Visions with Scott Jacobs, now president of the company, to act as franchisor of the concept.

    When you join the Country Visions establishment framework, you will profit by a standout amongst the most exceptional operational frameworks in the country.

    You will access broad systems administration assets, including favored national sellers who offer volume rebates and restrictive items; showcasing support; best in class purpose of offer, stock administration and PC emotionally supportive networks; and national establishment traditions for direct establishment systems administration and preparing.

    You will likewise be prepared by an expert staff at the Country Visions University in visual promoting, valuing methodologies, client administration, advertising and PC frameworks, and in addition representative inspiration and advancement.