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Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs Planet Smoothie including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $123,952 - $558,830 | $190,150 - $358,500 |
Franchise Fee | $12,500 - $25,000 | $12,000 - $25,000 |
Royalty Fee | 5.9% | 5% |
Advertising Fee | 5% | 2% |
Year Founded | 1945 | 1995 |
Year Franchised | 1948 | 1995 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks | Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's.
For almost two decades, Planet Smoothie has been a standout amongst the most imaginative smoothie establishments on the planet. We got our begin in Atlanta in 1995, immediately extended all through the Southeast and now have more than 100 stores all through the United States.
We are known for our solid fixings, sweeteners and supplements - and that has helped our image build up a colossal after. Sound disapproved of customers run to Planet Smoothie and regularly make us a player in their every day schedule. That is on account of we're as advantageous as we are solid. It just takes two or three minutes to stop by a Planet Smoothie, put in a request and be en route. Simply take a gander at our area in New York City's Penn Station, where blenders are humming always to stay aware of workers anxious to get a solid dinner substitution or nibble.
In 2015, Kahala Brands obtained Planet Smoothie, and our administration group - which comprises of establishment administrators who have effectively propelled more than 2,000 establishment stores for brands including Cold Stone Creamery, Yogen Früz, and Blimpie - had a prompt positive effect on the brand.
Representative at the best smoothie establishment around!"Since Kahala Brands assumed control, we now have the best advertising materials and support," says Shannon Lelli, who claims a store in Doylestown, Pennsylvania. "On the off chance that I request anything, they are on it. For educator thankfulness week, I needed to convey a postcard that said 'On the grounds that you do what you do, here's a free smoothie for you.' I called corporate with the thought, and inside a few hours they sent me an astounding plan that was prepared for the printer. Also, it was a colossal achievement. The corporate office is on it. They are astounding."
On the off chance that franchisees are eager to work with us, we're considerably more eager to work with them. Our image is developing in strip mall areas, in stands and in double marked areas with reciprocal eatery ideas.