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Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs Shave It Inc including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $123,952 - $558,830 | $170,000 - $365,000 |
Franchise Fee | $12,500 - $25,000 | $35,000 |
Royalty Fee | 5.9% | 5% |
Advertising Fee | 5% | 2% |
Year Founded | 1945 | - |
Year Franchised | 1948 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's.
Karen Bain and Lisa Kudirka, with a half-dozen kids
between them and a shared passion for shave ice, decided to make shave
ice hip and trendy. They started small at school fundraisers where their
creations were such an overwhelming hit, that it encouraged them to
"jump in" and "Go Big or Go Home".
Soon thereafter, the first Shave It
store was launched in Southern California. Shave It was an immediate
hit with lines out the door that continue to this day. "Going Big" not
only meant launching one new concept, it meant two. The Shave It Mobile
Ice Van debuted six months later, giving them the unique ability to
drive to their customers.
Next on the list
came the creation of a charitable foundation, Foster a Miracle, a
never-ending fundraising network that grants wishes to foster children
with Shave It store revenue. Somehow knowing that a small portion of
your Shave It will go to Foster a Miracle makes that Shave It melt your heart, while it melts in your mouth.
Today Shave It is taking it to the next level...Franchising. The Shave It concept is on fire!