Baskin-Robbins vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Baskin-Robbins Franchise	sweetFrog Franchise
Investment	$123,952 - $558,830	$95,600 - $477,500
Franchise Fee	$12,500 - $25,000	$15,000 - $30,000
Royalty Fee	5.9%	5%
Advertising Fee	5%	1.5%
Year Founded	1945	2009
Year Franchised	1948	2012
Term Of Agreement	-	10 years
Term Of Agreement	-	10 years
Renewal Fee	-	-
Business Experience Requirements
	Baskin-Robbins Franchise	sweetFrog Franchise
Experience	Industry experience General business experience Marketing skills	-
Financing Options
	Baskin-Robbins Franchise	sweetFrog Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/Yes
Start-up Costs	No/Yes	-/Yes
Equipment	No/Yes	-/Yes
Inventory	No/Yes	-/Yes
Receivables	No/Yes	-/Yes
Payroll	No/Yes	-/Yes
Training & Support
	Baskin-Robbins Franchise	sweetFrog Franchise
Training	On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks	On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	Absentee ownership of franchise is NOT allowed.	50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Expansion Plans
	Baskin-Robbins Franchise	sweetFrog Franchise
US Expansion	Yes	No
Canada Expansion	No	No
International Expansion	Yes	No

Company Overviews

About Baskin-Robbins

As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years

About sweetFrog

#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    

Veteran Incentives  25% off franchise fee (50% off in May and November)