Baskin-Robbins vs Shakes Alive Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs Shakes Alive including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Baskin-Robbins Franchise
Shakes Alive Franchise
Investment $123,952 - $558,830N/A
Franchise Fee $12,500 - $25,000N/A
Royalty Fee 5.9%-
Advertising Fee 5%-
Year Founded 1945-
Year Franchised 1948-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Baskin-Robbins Franchise
Shakes Alive Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Baskin-Robbins Franchise
    Shakes Alive Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Baskin-Robbins Franchise
    Shakes Alive Franchise
    Training On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks

    Covers the areas of administration, operations, customer service and more. Valuable, hands-on experience will be gained through on-the-job training at an existing Shakes Alive! location. Shortly before your location opens, an experienced trainer will attend your grand opening in order to help assure that things start as smooth as possible.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform

    We are eager to share our expertise with you, and will be available to answer your questions by phone or email at any time. Plus, you will be periodically visited by a Shakes Alive! representative who can provide assistance and insight.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

    Includes marketing plans in advertising materials for use in your own local market.
    Operations

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Baskin-Robbins Franchise
    Shakes Alive Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.








    About Shakes Alive