Baskin-Robbins vs Shakeaway Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs Shakeaway including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Baskin-Robbins Franchise
Shakeaway Franchise
Investment $123,952 - $558,830$122,800 - $200,750
Franchise Fee $12,500 - $25,000$26,750
Royalty Fee 5.9%-
Advertising Fee 5%-
Year Founded 19451999
Year Franchised 19481998
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Baskin-Robbins Franchise
Shakeaway Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Baskin-Robbins Franchise
    Shakeaway Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Baskin-Robbins Franchise
    Shakeaway Franchise
    Training On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Baskin-Robbins Franchise
    Shakeaway Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.








    About Shakeaway

    "ShakeAway

    Shakeaway is the world’s largest milkshake bar company and the original re-inventor of the milkshake since 1999, with over 50 stores in the UK, Jordan, Timor Leste and Poland, with many more locations to follow including India, the UAE, South Africa, Colombia, Iraq, Canada & Thailand.
    Shakeaway is an innovative and successful company that has created a market within the cold dessert industry; we are renowned for re-inventing hand made to order milkshakes, smoothies, 100% fat free frozen yoghurt desserts, refreshing shaved ice and lower fat fries.
    No one makes a milkshake taste the way Shakeaway do as you eat and drink our shakes that are all hand made to order.
    The choices are endless such as ferrero rocher and daim bar, real fresh fruit such as banana and passion fruit, luxury shakes such as red velvet cake and salted caramel, the millionaire’s milkshake made with real 23 carat edible gold and amazing fizzy soda shakes made with real coke, fanta zero and more.
    With over 180 milkshake flavours, there really are millions of possible combinations which is why you truly can “live forever and never have the same milkshake twice”.
    Get involved in this fun, fast growing and profitable franchise now and become part of the world’s largest milkshake bar company.

    Shakeaway stores promise a vibrant atmosphere that includes Shakeaway Radio and TV channels for our customers to enjoy.