The Maids vs ServiceMaster Clean Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Maids vs ServiceMaster Clean including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Maids Franchise
ServiceMaster Clean Franchise
Investment $64,100 - $154,300$76,500 - $274,500
Franchise Fee $12,500$31,500 - $69,500
Royalty Fee 3.9-6.9%4%-10%
Advertising Fee 2%0.5%-1%
Year Founded 19791947
Year Franchised 19801952
Term Of Agreement 20 years5 years
Term Of Agreement 20 years5 years
Renewal Fee --


Business Experience Requirements
 
The Maids Franchise
ServiceMaster Clean Franchise
Experience
  • General business experience
  • Marketing skills
  • Management skills & people skills

  • General business experience
    		•

    Financing Options
     
    The Maids Franchise
    ServiceMaster Clean Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesYes/No
    Equipment No/YesYes/No
    Inventory No/YesYes/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    The Maids Franchise
    ServiceMaster Clean Franchise
    Training We provide extensive training including seven weeks of pre-training, 10 days of classroom and field training and three days in the franchisee's market conducting The Maids Power Training Classroom Training: 80 hours Additional Training: Annual convention and regional seminars
    Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media Website development
    Operations 68% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    International franchisees required to buy multiple units/master licenses; 10-15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3

    Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators)

    Expansion Plans
     
    The Maids Franchise
    ServiceMaster Clean Franchise
    US Expansion YesYes
    Canada Expansion YesNo
    International Expansion YesYes

    Company Overviews

    About The Maids

    In 1979, Daniel J. Bishop opened the first The Maids Home Services office in Omaha, Nebraska. His goal was to address the increasing trend of busy, dual-income families who were hiring outside help to do work in and around the home. Today, The Maids Home Services serves more than 800 markets in the United States and Canada and continues to grow more each year. Thanks to its unique 22-step Healthy Touch deep-cleaning system and state-of-the-art equipment and supplies, The Maids Home Services is a leader in house cleaning services, one of the fastest growing industries in North America.

    Join the franchise that Entrepreneur magazine has ranked No. 1 in the residential cleaning industry. Our franchisees have been the key to making The Maids the quality leader in residential cleaning, and in turn we offer them the potential to make it big

    Veteran Incentives  $5,000 off franchise fee


    ""    "Entrepreneur "" 
    In Franchise Business Reviews Top 200.
    #35 in Franchise 500 for 2020.
    #51 in Franchise 500 for 2021.







    About ServiceMaster Clean

    ServiceMaster was incorporated in 1947 as Wade, Wenger and Associates. Marion Wade got the idea for his company after an accident with chemicals left him temporarily blind in 1945. Today, it is part of the ServiceMaster Co. franchise family which includes franchise companies Merry Maids, Furniture Medic and Terminix. ServiceMaster Residential/Commercial Services is headquartered in Memphis, Tennessee, and has enjoyed more than 25 years of consecutive growth.

    1. Disaster Restoration Services: provides disaster restoration services directly to residential and commercial customers and to customers following a fire, flood, earthquake or storm. The total investment necessary to begin operation of this franchise ranges from $229,500 to $274,500. This investment includes from $144,500 to $189,500 that must be paid to the franchisor.
    1. Janitorial Services: provides contracted janitorial services on a continuing basis and may also provide carpet, furniture and other periodical non-janitorial cleaning and maintenance to management or tenants of commercial or institutional buildings. The total investment necessary to begin operation of this franchise ranges from $76,500 to $86,500, which includes $51,500 that must be paid to the franchisor.
    1. Recovery Management Services: provides recovery management and disaster restoration services directly to commercial customers that have the capacity to provide commercial restoration opportunities meeting or exceeding $500,000 in contract value. The total investment necessary to begin operation of this franchise ranges from $165,150 to $274,150. This includes 61,000 that must be paid to the franchisor.
    Veteran Incentives  20% off franchise fee
    "Top  ""
    #87 in Canada's Top franchises.

    "franchiserankingscom"
    #71 on Franchise Rankings.com
    #77 in Franchise 500 for 2020.