Coldwell Banker vs Better Homes Realty Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Better Homes Realty including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coldwell Banker Franchise
Better Homes Realty Franchise
Investment $23,500 - $70,100$61,500
Franchise Fee $13,000 - $25,000$9,950
Royalty Fee 6%Varies
Advertising Fee 2%-
Year Founded 19061964
Year Franchised 19821975
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee Varies-


Business Experience Requirements
 
Coldwell Banker Franchise
Better Homes Realty Franchise
Experience
  • Industry experience
    		• -

    Financing Options
     
    Coldwell Banker Franchise
    Better Homes Realty Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/YesYes/No
    Start-up Costs No/NoNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Coldwell Banker Franchise
    Better Homes Realty Franchise
    Training Ongoing training at other locations & via the InternetAvailable at headquarters, Available at franchisee's location
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsNewsletter, Meetings, Toll-free phone line, Grand opening, Internet
    Marketing Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks
    Operations 27% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		 10% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Coldwell Banker Franchise
    Better Homes Realty Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Coldwell Banker

    In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
    Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.

    "Womens

    #278 in Franchise 500 for 2021.   Not in Franchise 500 for 2021.


    About Better Homes Realty

    In 1964 a group of independent real estate brokerage offices in the Walnut Creek, California, area came together to do business as Better Homes Realty. The company began adding offices throughout Contra Costa County, California, and in 1975 Better Homes Realty obtained a franchise license to expand the concept in California. The company has been franchising nationally since 1981.