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Updated RecentlyColdwell Banker vs MARS Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs MARS Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $250,000 - $550,000 |
| Franchise Fee | $13,000 - $25,000 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1906 | 2004 |
| Year Franchised | 1982 | 2006 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
!["Womens]("https://images.static-ziprealty.com/z/20210216175956/images/logo/WCA_Real_Estate_Agency_2021.png"){kind=logo}
#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.
About MARS Real Estate
Innovative concept combines world-class technology with quality customer experience. Proprietary lifestyle matching software connects consumers with properties. Agents more effective due to efficient marketing system.